Michael Rhyne, Co-founder and Executive Director of SafeRide America.
Michael Rhyne is the Co-founder and Executive Director of SafeRide America. He brings almost 30 years transportation experience and 20 years of nonprofit experience to the vision of proactively preventing all types of impaired driving. After 15 years of for-profit entrepreneurship, he began driving limousines part time, fell in love with the livery business and worked his way into a minority ownership of Black Car Transportation in the early 90’s. A request in 1999 from a client to “rent the driver and not the limousine” was the impetus that created SafeRide America. Beginning in 2000 as the Director of the Georgia Chapter of the National Designated Drivers Association, then in 2003, founding the National Council for the Prevention of Impaired Driving, This experience gave Michael necessary tools to create a social enterprise vision to offer real change through the SafeRide America mission to proactively prevent all types of impaired driving.
Bill Goodwill, Marketing Consultant
Bill has 53 years of public relations and advertising experience, which includes serving as managing editor for various publications; handling press relations for non-profit organizations and managing the national recruitment advertising campaign for the U.S. Coast Guard.
In terms of highway safety experience, he served as deputy director for the national anti-drunk driving campaign for the U.S. Department of Transportation commonly known as Friends Don’t Let Friends Drive Drunk.
In 1981, Bill founded Goodwill Communications, which specializes in the distribution and evaluation of public service advertising campaigns. He has supervised the distribution of over 1,000 national PSA campaigns for 168 non-profit organizations and federal agencies. One of these campaigns was to educate the public about the dangers of distracted driving, which was launched on behalf of the American Academy of Orthopaedic Surgeons. [URL to come].
He firmly believes that all Americans should volunteer some of their time to help solve some of the most important social problems facing our country. In that regard, he was a volunteer marketing consultant for the South Florida Chapter of Mothers Against Drunk Driving. For Safe Ride America, he has been helping them reposition their mission to provide free errands for people who have been affected by the Corona virus.
Bill is a U.S. Army veteran, having served at posts both in the U.S. and in Northern Italy.
He earned a B.S. in business administration from Youngstown University, and holds a Master’s Degree in Mass Communications from American University in Washington, D.C. He was formerly an Adjunct Professor at Marymount University in Arlington, VA, where he taught a course in Advanced Sales Promotion.
Steven Chase, Director of Philanthropy
Steven Chase comes to Safe Ride America with a background in marketing and sales. In the past, he has been a successful President and Vice President of several companies in North Miami and New York City, using his skills in public speaking and communication to help the companies be effective and profitable. His experience goes back thirty-five years.
Chase has been working on a new concept, “Cool Clones 3D” – a company that captures special family moments in 3D – work that has been put on hold due to a personal tragedy. His best friend and fellow businessman, Jordan Wachtell, recently lost his life at the hands of a drunk driver. As a result, Chase is pivoting into a new role with Safe Ride America as a way to honor his best friend. “Too many people are dying behind the wheel or losing their life due to someone else’s impaired driving,” Chase said, and “I want to help others have a ‘safe ride’ while sparing the lives of others along the way.”
Steven Chase holds a Bachelors Degree in Marketing from the Robert H. Smith School of Business at the University of Maryland, College Park. His hobbies are playing tennis, going to the beach, and trying to make the world a better place.